Meet our Photography Team

Alyson Knox and Tabitha Baldwin connected through a direct message on social media, and decided to meet for coffee and chat all things business and photography. Tabitha is an established photographer based out of Jacksonville, Florida, and Alyson is an established photographer based out of Palm Coast, Florida, so they decided to meet half way in beautiful historic St. Augustine, Florida - a popular Florida destination for both portraits and weddings!

Ever since that day, Alyson and Tabitha have collaborated to photograph weddings and portraits all across Northeast Florida. They encourage one another, build up their clients and each other, and LOVE delivering genuine, joyous photos that accurately capture the character of their clients by sharing their stories through their images.

Citrus and Salt Photo Collective is based in Northeast Florida and has proudly served many of our local cities including Fernandina Beach, Amelia Island, Callahan, Jacksonville, Atlantic Beach, Neptune Beach, Jacksonville Beach, Ponte Vedra, St. Augustine, Palm Coast, Ormond Beach, Daytona Beach, Port Orange, New Smyrna Beach, Southeast Georgia, and across the state of Florida.

Scroll below to learn more about our Northeast Florida photographer team!


My name is Tabitha, but friends call me Tab or Tabi. Wedding and portrait photography are my two main areas of expertise as a professional photographer based in the beautiful Northeast Florida area.

I was born and raised in Jacksonville, Florida. From the beaches to "across the ditch," Jacksonville has always been my home. Here, I met and wed the love of my life, gave birth to three wonderful children, and became a dog momma to the cutest little double doodle fur baby.

I’ve been blessed to grow up in a large, close-knit family (my "ohana") that enjoys commemorating and documenting every occasion. We have so many photo albums, some of which go back to when my grandparents were newlyweds. Their passion for capturing life on film had a profound influence on me.

I picked up my first DSLR camera after my children were born, and made the decision to transition my love of photography into a career. I traveled the world to attend photography seminars and workshops, where I discovered a deeper love for preserving special moments for my clients.

When I'm not working behind the camera, or running the kids to and from all of their activities, I enjoy watching crime documentaries, relaxing under the sun, and over-indulging on coke icees and chocolate covered popcorn.

I'm a true Virgo; I'm always striving for perfection, constantly planning and list-making, and I'm very devoted to my loved ones.

Along with all of the incredible friendships I've developed throughout my career as a photographer, I'm tremendously appreciative for the opportunity to document and share such beautiful, timeless moments that will live on through countless generations.

co-owner | photographer

Tabitha Baldwin

Wife. Momma. + Storyteller.

I’m a local to Palm Coast, Florida. It’s a little sweet spot by the beach with lots of great parks and trails to soak in the sun.  

I fell in love with my husband just out of high school when we were both lifeguards. We have two littles and a Shiba Inu that fill our home with love, laughs, and messes.

“Falling in love with magic,” I think that’s the best way to describe my passion for photography.

Back in 2015 my husband and I dove into parenthood as we said hello to our first born and that’s when the importance to document moments, whether big or small, came to light. I didn’t want to forget the tiny details. The way he gazed up at me, his teeny toes, his whole hand around my finger, and the heart of details-the tenderness between my husband and this new special person. 

I wouldn’t know it for awhile, but he was the spark in my photography journey and the reason I fell in love with magic. I think we take photos for granted a little nowadays since we can always pull out our phone and capture whatever is in front of us, but I remember when there was a warmth to pulling out old albums. I remember this over powering feeling of magic, being able to go back in time.

That’s why I am a visual story teller, to capture my clients' magic. 

co-owner | photographer

Alyson Knox

See what a Northeast Florida portrait experience looks like with Citrus + Salt

Lifestyle Portraits

Learn more about our Northeast Florida Wedding Photography Experiences



Tabitha Baldwin

Alyson Knox

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